|
Books > History > World history > From 1900 > First World War
|
Buy Now
Propaganda, Persuasion and the Great War - Heredity in the Modern Sale of Products and Political Ideas (Hardcover)
Loot Price: R4,214
Discovery Miles 42 140
|
|
|
Propaganda, Persuasion and the Great War - Heredity in the Modern Sale of Products and Political Ideas (Hardcover)
Series: Routledge Studies in Modern European History
Expected to ship within 10 - 15 working days
|
How to persuade citizens to enlist? How to convince them to fight
in a war which was, for many, distant in terms of kilometres as
well as interest? Modern persuasion techniques, both political and
commercial, were used to motivate enlistment and financial support
to build a "factory of consensus". The propagandists manipulated
the public, guiding their thoughts and actions according to the
wishes of those in power and were therefore the forerunners of spin
doctors and marketing and advertising professionals. Their posters
caught the attention of members of the public with images of
children and beautiful women, involving them, nourishing their
inner needs for well-being and social prestige, motivating them by
showing them testimonials in amusing and adventurous situations,
and inspiring their way of perceiving the enemy and the war itself,
whose objective was to "make the world safe for democracy". In the
discourse of this strategy we find storytelling, humour, satire and
fear, but also the language of gestures, recognized as important
for the completeness of messages. Were the propagandists "hidden
persuaders" who knew the characteristics of the human mind? We do
not know for certain. However, their posters have a personal and
consistent motivation which this book intends to demonstrate.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
