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Sustainable Development for the Healthcare Industry - Reprogramming the Healthcare Value Chain (Hardcover, 2015 ed.)
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Sustainable Development for the Healthcare Industry - Reprogramming the Healthcare Value Chain (Hardcover, 2015 ed.)
Series: Perspectives on Sustainable Growth
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This volume addresses the dynamics of sustainable development in
the healthcare industry, covering all major aspects, including
R&D, manufacturing, regulation, market access,
commercialization, and general management. Healthcare markets are
evolving under demographic and economic pressures. In mature
markets, patients navigate complex systems with limited control on
healthcare quality and outcomes, while in developing markets,
patients have limited awareness, access, and ability to pay for
healthcare. The industry needs to identify which business targets
are genuinely attractive for major or new investments. At the same
time, development of new products and services must be tackled
within the context of environmental sustainability. Rather than
focusing on the traditional issues of innovation, cost management,
and commercial effectiveness associated with growth, the authors
explore such emerging topics as: The mutations of innovation
management The need to foster patient-centricity along the entire
value chain of the healthcare industry and company-wide Issues
related to improving healthcare access and disease management The
allocation of educational resources focused on the patient to
increase the effectiveness of disease management The preservation
of natural resources and the environmental effect of pollution and
hazards created by the handling of pharmaceutical products Issues
related to the size of medical need and/or market demand The
private-public partnerships necessary to address the full spectrum
of public health issues, from basic patient access to care to
managing global health crises The required organizational and
governance evolutions for the healthcare industry to maintain
profitability and sustainable growth. Featuring contributions from
leading academics and industry insiders with emphasis on
environmental, economically, and socially sustainable practices,
the authors present a unique, multi-faceted set of perspectives on
this vital and rapidly evolving field.
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