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The New Paradigm in Business, Marketing and Career - 10 Bestselling Books Reviewed (Paperback)
Loot Price: R216
Discovery Miles 2 160
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The New Paradigm in Business, Marketing and Career - 10 Bestselling Books Reviewed (Paperback)
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Loot Price R216
Discovery Miles 2 160
Expected to ship within 10 - 15 working days
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THE NEW PARADIGM IN BUSINESS, MARKETING AND CAREER is a sampler
with ten bestselling books reviewed. Among the reviewed authors are
training gurus such as Edward de Bono, career consultants such as
Laurence G. Boldt or marketing gurus such as Sergio Zyman. The
books of Edward de Bono were a precious resource for me, and I
studied them in minute detail, both for the concise in-depth
research the great corporate trainer did on the human mind and our
infinite human potential, and his specific and for the most part
cutting-edge training techniques. Then I reviewed the books of
Laurence G. Boldt, and was fascinated from the first to the last
page. I found this man was more than even an excellent career
coach, but a real sage, steeped in the Zen tradition and with a
talent for wistful speech and talk. Finally I found Tom
Butler-Bowden's volume "50 Success Classics" that I virtually
devoured. I can only express my great admiration for this author's
research and literary talent. Sergio Zyman's amazing and insightful
book captivated me to a point I never put it down until I finished
it. This book is a must-read for everyone who wants to know more
about marketing or, rather, the end of marketing as we know it. An
amazing career, an amazing man, not very much the type of
individuals I am having social intercourse with, one of the
toughest vintage, so to speak, but an admirable and extravagant
person all in all, and a genius in his kind.
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