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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Wine Business Case Studies - Thirteen Cases from the Real World of Wine Business Management (Hardcover) Loot Price: R523
Discovery Miles 5 230
You Save: R45 (8%)
Wine Business Case Studies - Thirteen Cases from the Real World of Wine Business Management (Hardcover): Pierre Mora

Wine Business Case Studies - Thirteen Cases from the Real World of Wine Business Management (Hardcover)

Pierre Mora

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List price R568 Loot Price R523 Discovery Miles 5 230 You Save R45 (8%)

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Published in association with the Bordeaux College of Business, this ground breaking book applies business pedagogy's powerful learning tool to the unique challenges of wine business management. This book contains thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

General

Imprint: Wine Appreciation Guild
Country of origin: United States
Release date: 2014
First published: 2014
Authors: Pierre Mora
Dimensions: 279 x 215 x 13mm (L x W x T)
Format: Hardcover
Pages: 300
ISBN-13: 978-1-935879-71-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Health, Home & Family > Cookery / food & drink etc > Beverages > Alcoholic beverages > Wines
Books > Food & Drink > Beverages > Alcoholic beverages > Wines
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LSN: 1-935879-71-5
Barcode: 9781935879718

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