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Environmental Management of the Media - Policy, Industry, Practice (Paperback)
Loot Price: R1,292
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Environmental Management of the Media - Policy, Industry, Practice (Paperback)
Series: Routledge Studies in Environmental Communication and Media
Expected to ship within 12 - 17 working days
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In recent years the widely held misconception of the media as an
'ephemeral' industry has been challenged by research on the
industry's significant material footprint. Despite this material
turn, no systematic study of this sector has been conducted in ways
that considers the role of the media industries as consumers and
users of a range of natural resources. Filling this gap,
Environmental Management of the Media discusses the environmental
management of the media industries in the UK and the Nordic
countries. These Nordic countries, both as a set of small nations
and as a regional constellation, are frequently perceived as some
of the 'greenest' in the world, yet, not only is the footprint of
the media industries practically ignored in academic research, but
the very real stakes of the industries' global impact are not
comprehensively understood. Here, the author focuses on four key
areas for investigating the material impact of Nordic media: (1)
resources used for production and dissemination; (2) regulation of
the media; (3) organizational management; and (4) labour practices.
By adopting an interdisciplinary perspective that combines
ecocritical analysis with interrogation of the political economy of
the creative industries, Kaapa argues that taking the industries to
task on their environmental footprint is a multilevel resource and
organizational management issue that must be addressed more
effectively in contemporary media studies. This book will be of
great interest to students and scholars of media, communication and
environmental studies.
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