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Intercultural Service Encounters - Cross-cultural Interactions and Service Quality (Hardcover, 1st ed. 2019) Loot Price: R1,644
Discovery Miles 16 440
Intercultural Service Encounters - Cross-cultural Interactions and Service Quality (Hardcover, 1st ed. 2019): Piyush Sharma

Intercultural Service Encounters - Cross-cultural Interactions and Service Quality (Hardcover, 1st ed. 2019)

Piyush Sharma

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Loot Price R1,644 Discovery Miles 16 440 | Repayment Terms: R154 pm x 12*

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This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

General

Imprint: Birkhauser Verlag AG
Country of origin: Switzerland
Release date: June 2018
First published: 2019
Authors: Piyush Sharma
Dimensions: 210 x 148mm (L x W)
Format: Hardcover
Pages: 101
Edition: 1st ed. 2019
ISBN-13: 978-3-319-91940-9
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Business & Economics > Industry & industrial studies > Service industries > General
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LSN: 3-319-91940-7
Barcode: 9783319919409

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