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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Intercultural Service Encounters - Cross-cultural Interactions and Service Quality (Hardcover, 1st ed. 2019)
Loot Price: R1,666
Discovery Miles 16 660
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Intercultural Service Encounters - Cross-cultural Interactions and Service Quality (Hardcover, 1st ed. 2019)
Expected to ship within 10 - 15 working days
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This book investigates intercultural service encounters (ICSEs) in
light of the rapidly globalizing world economy, examining the
extant literature on the topic and identifying areas which require
further exploration. With a focus on intercultural communication
and competence, the author analyses diverse conceptual frameworks,
providing theoretical models and practical initiatives for those
working within the services marketing industry. An excellent
resource for anyone interested in how culture shapes customer and
employee expectations and perceptions, this book addresses the
potential implications and limitations of future models.
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