0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > E-commerce

Buy Now

Application of Gaming in New Media Marketing (Paperback) Loot Price: R4,599
Discovery Miles 45 990
Application of Gaming in New Media Marketing (Paperback): Pratika Mishra, Swati Oberoi Dham

Application of Gaming in New Media Marketing (Paperback)

Pratika Mishra, Swati Oberoi Dham

 (sign in to rate)
Loot Price R4,599 Discovery Miles 45 990 | Repayment Terms: R431 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

General

Imprint: IGI Global
Country of origin: United States
Release date: December 2018
First published: 2019
Editors: Pratika Mishra • Swati Oberoi Dham
Dimensions: 254 x 178mm (L x W)
Format: Paperback
Pages: 312
ISBN-13: 978-1-5225-8778-1
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Science & Mathematics > Mathematics > Optimization > Game theory
Promotions
LSN: 1-5225-8778-0
Barcode: 9781522587781

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Africa's Business Revolution - How to…
Acha Leke, Mutsa Chironga, … Hardcover  (1)
R736 R669 Discovery Miles 6 690
E-Commerce In South Africa
Adheesh Budree Paperback R419 Discovery Miles 4 190
Electronic Commerce
Gary Schneider Paperback  (2)
R1,282 R1,194 Discovery Miles 11 940
Influence Empire - Inside The Story Of…
Lulu Chen Paperback R514 R469 Discovery Miles 4 690
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R480 Discovery Miles 4 800
The First Kudu - Building A Tech…
Ben Shaw, Lorne Hallendorff Paperback R330 R295 Discovery Miles 2 950
Selling Products Online - A Practical…
Heavy Chef Paperback R190 R173 Discovery Miles 1 730
The Everything War - Amazon's Ruthless…
Dana Mattioli Paperback R420 R388 Discovery Miles 3 880
Supremacy - AI, ChatGPT and the Race…
Parmy Olson Paperback R425 R385 Discovery Miles 3 850
Social Media Marketing - A Quickstudy…
Edwards Poster R242 Discovery Miles 2 420
Advanced Introduction to Digital…
Utpal Dholakia Paperback R703 Discovery Miles 7 030
Predictable Profits - Transform Your…
Stu McLaren Hardcover R718 R549 Discovery Miles 5 490

See more

Partners