The first comprehensive history of Bright Leaf tobacco culture of
any state to appear in fifty years, this book explores tobacco's
influence in South Carolina from its beginnings in the colonial
period to its heyday at the turn of the century, the impact of the
Depression, the New Deal, and World War II, and on to present-day
controversies about health risks due to smoking.
The book examines the tobacco growers' struggle against the
monopolistic practices of manufacturers, explains the failures of
the cooperative reform movement and the Hoover administration's
farm policies, and describes how Franklin Delano Roosevelt's New
Deal rescued southern agriculture from the Depression and forged a
lasting and successful partnership between tobacco farmers and
government. The technological revolutions of the post-World War II
era and subsequent tobacco economy hardships due to increasingly
negative public perception of tobacco use are also highlighted.The
book details the roles and motives of key individuals in the
development of tobacco culture, including firsthand experiences
related by farmers and warehousemen, and offers informed
speculations on the future of tobacco culture. "Long Green" allows
readers to better understand the full significance of this cash
crop in the history and economy of South Carolina and the American
South.
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