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Integratives Medienmanagement - Konzepte, Instrumente Und Publisher Value Scorecard (German, Paperback, 2006 ed.)
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Integratives Medienmanagement - Konzepte, Instrumente Und Publisher Value Scorecard (German, Paperback, 2006 ed.)
Series: Neue Betriebswirtschaftliche Forschung (Nbf), 349
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Bernd Eggers entwickelt Gestaltungsempfehlungen fur die Praxis.
Speziell fur Buch- und Zeitschriftenverlage prasentiert er mit der
Publisher Value Development Scorecard ein praxisbezogenes
Instrument, das Grundlage eines verlagsspezifischen Entwicklungs-
und Implementierungsweges sein kann. Fallstudien uber Bertelsmann,
Gruner+Jahr, FAZ und die Schlutersche Verlagsgesellschaft geben
tiefen Einblick in die Erfolgsfaktoren des Medienmanagements.
"
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