Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Social sciences > Psychology > Psychological methodology

Buy Now

Konsumentenverhalten in Ereignisinduzierten Markenkrisen - Der Einfluss Der Markenbeziehungsqualitat (German, Paperback, 2007 ed.) Loot Price: R2,007
Discovery Miles 20 070
Repayment Terms: R188 pm x 12*
Add to cart
Konsumentenverhalten in Ereignisinduzierten Markenkrisen - Der Einfluss Der Markenbeziehungsqualitat (German, Paperback, 2007...

Konsumentenverhalten in Ereignisinduzierten Markenkrisen - Der Einfluss Der Markenbeziehungsqualitat (German, Paperback, 2007 ed.)

Prof Dr Cornelia Zanger; Anja Weissgerber

 (sign in to rate)
Loot Price R2,007 Discovery Miles 20 070 | Repayment Terms: R188 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Anja Weissgerber entwickelt ein Modell zur Wirkung von Markenbeziehungen auf das Konsumentenverhalten im Fall von Krisensituationen und zeigt, dass gute Markenbeziehungen im Fall negativer Medienberichterstattung uber die Marke immunisierenden Einfluss haben. Abschliessend entwickelt sie Handlungsempfehlungen fur das Markenmanagement vor und in ereignisinduzierten Markenkrisen."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: April 2007
First published: April 2007
Foreword by: Prof Dr Cornelia Zanger
Authors: Anja Weissgerber
Dimensions: 210 x 148 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 207
Edition: 2007 ed.
ISBN-13: 978-3-8350-0738-3
Languages: German
Subtitles: German
Categories: Books > Social sciences > Psychology > Psychological methodology > General
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 3-8350-0738-6
Barcode: 9783835007383

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners