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Die Vorteilssituation Von Innovatoren Auf Elektronischen Markten - Strategische Relevanz Des Fruhen Markteintritts Am Beispiel Des Online-Buchhandels (German, Paperback, 2008 ed.) Loot Price: R2,070
Discovery Miles 20 700
Repayment Terms: R194 pm x 12*
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Die Vorteilssituation Von Innovatoren Auf Elektronischen Markten - Strategische Relevanz Des Fruhen Markteintritts Am Beispiel...

Die Vorteilssituation Von Innovatoren Auf Elektronischen Markten - Strategische Relevanz Des Fruhen Markteintritts Am Beispiel Des Online-Buchhandels (German, Paperback, 2008 ed.)

Prof Dr Walter Schertler; Gertrud Walgenbach

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Loot Price R2,070 Discovery Miles 20 700 | Repayment Terms: R194 pm x 12*

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Gertrud Walgenbach analysiert die Ubertragbarkeit des so genannten First-Mover-Advantage auf elektronische Markte. Anhand der Analyse empirischer Studien untersucht sie, welche strategischen Ansatze fur den Innovator erfolgsrelevant sind, identifiziert daraus die nachfragestrategischen Ziele und leitet erfolgsgenerierende Massnahmen fur die Operationalisierung ab."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: December 2007
First published: December 2007
Foreword by: Prof Dr Walter Schertler
Authors: Gertrud Walgenbach
Dimensions: 210 x 148 x 21mm (L x W x T)
Format: Paperback - Trade
Pages: 371
Edition: 2008 ed.
ISBN-13: 978-3-8350-0744-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-8350-0744-0
Barcode: 9783835007444

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