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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction (Paperback, New) Loot Price: R895
Discovery Miles 8 950
Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction (Paperback, New): R.B. Woodruff

Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction (Paperback, New)

R.B. Woodruff

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Loot Price R895 Discovery Miles 8 950 | Repayment Terms: R84 pm x 12*

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To meet increasing competition and the increasing demands of customers, Woodruff and Gardial argue that businesses must redesign and improve information processes to help managers learn about customers and markets, and these processes must be linked to key customer value dimensions.

"Know Your Customer" incorporates newer approaches to customer value measurement into an new, integrated information process called customer value determination, basing satisfaction measurement on the concept of value. Every step of customer value determination is discussed in depth, with guides to both qualitative and quantitative measurement techniques. The book also discusses applications of customer value determination to decisions across the entire organization, ranging from strategic to tactical.

General

Imprint: Blackwell Publishers
Country of origin: United Kingdom
Release date: April 1996
First published: June 1996
Authors: R.B. Woodruff
Dimensions: 218 x 150 x 20mm (L x W x T)
Format: Paperback
Pages: 360
Edition: New
ISBN-13: 978-1-55786-553-3
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Business & Economics > Industry & industrial studies > Service industries > General
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LSN: 1-55786-553-1
Barcode: 9781557865533

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