The theory and practice of social marketing has steadily been
gaining significance following its conception over four decades
ago, and has since been adopted by an ever expanding group of
practitioners, academics, researchers and policymakers in
governments around the world. A key feature underlined in this work
is how social marketing stands apart from other approaches to
health promotion and disease prevention, environmental
sustainability, safety and injury prevention and other topics, by
searching for population level impacts that can be achieved by:
"Using marketing techniques such as audience segmentation
"Implementing product and service development
"Realigning incentives and removing barriers to behaviour
change
"Increasing opportunities to practice healthier and more
socially beneficial behaviours
"Creating communication strategies to promote, encourage and
support positive behaviour changes that ultimately benefit society
as a whole.
Bringing together seminal texts from diverse sources, this
six-volume set - framed by a newly written introductory chapter -
seeks to organize the field of social marketing, highlight its
global scope and contributions, and present its current growth and
dynamism.
Volume One: Social marketing: Conceptual frameworks and common
ground
Volume Two: Social marketing in the developed world
Volume Three: Social marketing in developing countries - Part
One
Volume Four: Social marketing in developing countries - Part
Two
Volume Five: Applications of Social Marketing for Sustainable
Behavior and Environmental Protection
Volume Six: Social marketing: Deepening and expanding the
impact
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
