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Small Firms, Global Markets - Competitive Challenges in the New Economy (Hardcover, First) Loot Price: R1,543
Discovery Miles 15 430
Repayment Terms: R145 pm x 12*
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Small Firms, Global Markets - Competitive Challenges in the New Economy (Hardcover, First): R Ernst, J Meyer-Stamer, Jerry Haar

Small Firms, Global Markets - Competitive Challenges in the New Economy (Hardcover, First)

R Ernst, J Meyer-Stamer, Jerry Haar

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Loot Price R1,543 Discovery Miles 15 430 | Repayment Terms: R145 pm x 12*

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This volume examines the forces and factors that shape the global competitive environment for small firms, and identifies representative case examples of successful and unsuccessful responses to competition from around the world. Additionally this book addresses academic, policy, and business practice issues vis-a-vis small enterprise survival. The introduction to the volume lays out the principal, overarching argument that the challenge to, and responses by, small firms in the era of globalization can best be addressed and understood through taking a holistic approach - one in which political and economic, macro and micro, industry-level and firm-level interact symbiotically.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2007
First published: 2008
Editors: R Ernst • J Meyer-Stamer • Jerry Haar
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover
Pages: 248
Edition: First
ISBN-13: 978-0-230-00192-3
Categories: Books > Business & Economics > Business & management > International business
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LSN: 0-230-00192-0
Barcode: 9780230001923

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