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Books > Business & Economics > Business & management > International business
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Small Firms, Global Markets - Competitive Challenges in the New Economy (Hardcover, First)
Loot Price: R1,563
Discovery Miles 15 630
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Small Firms, Global Markets - Competitive Challenges in the New Economy (Hardcover, First)
Expected to ship within 10 - 15 working days
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This volume examines the forces and factors that shape the global
competitive environment for small firms, and identifies
representative case examples of successful and unsuccessful
responses to competition from around the world. Additionally this
book addresses academic, policy, and business practice issues
vis-a-vis small enterprise survival. The introduction to the volume
lays out the principal, overarching argument that the challenge to,
and responses by, small firms in the era of globalization can best
be addressed and understood through taking a holistic approach -
one in which political and economic, macro and micro,
industry-level and firm-level interact symbiotically.
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