This volume examines the forces and factors that shape the global
competitive environment for small firms, and identifies
representative case examples of successful and unsuccessful
responses to competition from around the world. Additionally this
book addresses academic, policy, and business practice issues
vis-a-vis small enterprise survival. The introduction to the volume
lays out the principal, overarching argument that the challenge to,
and responses by, small firms in the era of globalization can best
be addressed and understood through taking a holistic approach -
one in which political and economic, macro and micro,
industry-level and firm-level interact symbiotically.
General
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