Ever wonder where big, breakthrough ideas come from? How do
innovators manage to spot the opportunities for industry revolution
that everyone else seems to miss? Contrary to popular belief,
innovation is not some mystical art that s forbidden to mere
mortals. The Four Lenses of Innovation thoroughly debunks this
pervasive myth by delivering what we ve long been hoping for: the
news that innovation is systematic, it s methodical, and we can all
achieve it. By asking how the world s top innovators Steve Jobs,
Richard Branson, Jeff Bezos, and many others came up with their
game-changing ideas, bestselling author Rowan Gibson identifies
four key business perspectives that will enable you to discover
groundbreaking opportunities for innovation and growth: *
Challenging Orthodoxies What if the dominant conventions in your
field, market, or industry are outdated, unnecessary, or just plain
wrong? * Harnessing Trends Where are the shifts and discontinuities
that will, now and in the future, provide the energy you need for a
major leap forward? * Leveraging Resources How can you arrange
existing skills and assets into new combinations that add up to
more than the sum of their parts? * Understanding Needs What are
the unmet needs and frustrations that everyone else is simply
ignoring? Other books promise the keys to innovation this one
delivers them. With a unique full-color design, thought-provoking
examples, and features like the 8-Step Model for Building a
Breakthrough, The Four Lenses of Innovation will teach you how to
reverse-engineer creative genius and make radical business
innovation an everyday reality inside your organization. Rowan
Gibson has done a superb job of unpacking what it takes to
innovate. Philip Kotler, S. C. Johnson Distinguished Professor of
International Marketing at the Kellogg School of Management at
Northwestern University Can you develop an innovative mind? Yes,
you can. And this book is the manual. John and Doris Naisbitt,
authors of China s Megatrends and The Global Game Change An
excellent piece of work for practitioners and organizations who
seek to have innovation as part of their DNA. Camille Mirshokrai,
Managing Director of Leadership Development, and Partner at
Accenture Rowan Gibson s The Four Lenses of Innovation will inspire
you to think big, look afresh at the challenges you face, and take
bold action to change the world. Robert B. Tucker, author of
Driving Growth Through Innovation
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