Explore the human side of the latest digital technologies and
trends In Human-Driven Experience: The Battle for Trust in a
Digital Age, veteran digital strategist delivers a must-read
exploration of how to capture the attention of consumers whose
tolerance for inauthenticity is at an all-time low. In the book,
you'll discover ways to harness the sometimes whiplash-inducing
pace of change in the marketplace to accelerate innovation in your
own organisation. The author discusses the need for increased
mobility between functional areas like information technology,
digital and marketing and how privacy and security must become
essential components of your brand's promise to consumers. You'll
also find: Strategies for creating end-to-end digital experiences
that hit home with consumers Techniques for rising above the
ever-loudening din of inauthentic advertising and marketing that
has made consumers increasingly sceptical of new and established
brands Incisive discussions of how data is becoming ever more
targeted, identifiable and real-time - and what to do about it
Perfect for executives, managers and other business leaders,
Human-Driven Experience is also a can't-miss resource for
marketing, digital and IT professionals looking for ways to make
sense of a consumer landscape that's been turned upside down by
digital technologies.
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