Human-Driven Experience - The Battle for Trust in the Digital Age (Hardcover)

Explore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: Strategies for creating end-to-end digital experiences that hit home with consumers Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands Incisive discussions of how data is becoming ever more targeted, identifiable and real-time - and what to do about it Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	October 2022
First published:	2022
Authors:	R Harles
Dimensions:	234 x 172 x 21mm (L x W x T)
Format:	Hardcover
Pages:	256
ISBN-13:	978-1-119-81298-2
Categories:	Books > Business & Economics > Business & management > General
LSN:	1-119-81298-4
Barcode:	9781119812982

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!