Mercury has always been something of an enigma in the Ford
portfolio as for most of the time they were little more than
rebadged and chromed-up Fords at first. This changed as new
generation models were introduced, particularly in the 50s and
culminated in the gargantuan and infamous Turn Pike Cruiser that,
for the time, was something else. It featured a huge V8 engine,
Merc-O-Matic automatic transmission with Chrysler-like push button
operation, Seat-P-Matic automatic front seat adjustment, dual air
intakes for the interior ventilation system at the top of the
windscreen and its piece de resistance, the famous reverse-raked
retracting rear window. How collectible are these cars today?
Throughout the period covered in this book American auto
manufacturers were engaged in a process of competing for excess and
the designers and engineers at Mercury were fully committed. Each
new model year was greeted with excitement as engines became
ever-larger in capacity and therefore more powerful, the cars were
longer-wider-lower and the styling in many cases was quite
outlandish. We look back with all of our acquired wisdom and mock
them today, but look at the marvelous legacy that has been left to
us.
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