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Engineering Innovative Products - A Practical Experience (Paperback)
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Engineering Innovative Products - A Practical Experience (Paperback)
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"The book provides vital insights into commercial development for
engineering students in a highly practical and applied manner. Over
the past 3 years, application of the book s material has allowed
the students to develop their commercial literacy and ambition in
the University." Steve Orr, Director, Northern Ireland Science Park
CONNECT program which looks to accelerate the growth of
knowledge-based companies in Northern Ireland Engineering
Innovative Products: A Practical Experience is a pioneering book
that will be of key use to senior undergraduate and graduate
engineering students who are being encouraged to explore innovation
and commercialization as part of their courses. The book will teach
the essential skills of entrepreneurship and address the
fundamental requirements needed to establish a successful
technology company. As well as providing the crucial background and
insights enabling students to identify a key market, it also offers
a highly practical guide to undertaking genuine product validation
and producing a feasibility study, as well as providing vital
insights into the challenges and demands in forming a technology
based company. Key features: * Outlines how to develop and grow an
engineering solution which has market potential and covers key
business aspects of giving the perfect pitch, sales and marketing,
protection of ideas and finance, to offer a complete and practical
guide to commercializing ideas. * Provides vital insight into the
design and innovation processes within engineering and the
challenges and pitfalls in translating good ideas into great
products. * Features contributions from leading experts in
marketing, finance, company formation, sales and intellectual
protection which provides details of the challenges faced by
innovators when commercializing ideas. * Includes Ccase studies
from engineering students who give insights into how they have
successfully developed their own ideas into companies.
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