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Double Negative - The Black Image and Popular Culture (Paperback)
Loot Price: R639
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Double Negative - The Black Image and Popular Culture (Paperback)
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From the antics of Flavor Flav on Flavor of Love to the brazen
behavior of the women on Love & Hip Hop, so-called negative
images of African Americans are a recurrent mainstay of
contemporary American media representations. In Double Negative
Racquel J. Gates examines the generative potential of such images,
showing how some of the most disreputable representations of black
people in popular media can strategically pose questions about
blackness, black culture, and American society in ways that more
respectable ones cannot. Rather than falling back on claims that
negative portrayals hinder black progress, Gates demonstrates how
reality shows such as Basketball Wives, comedians like Katt
Williams, and movies like Coming to America play on "negative"
images to take up questions of assimilation and upward mobility,
provide a respite from the demands of respectability, and explore
subversive ideas. By using negativity as a framework to illustrate
these texts' social and political work as they reverberate across
black culture, Gates opens up new lines of inquiry for black
cultural studies.
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