In Small Business and the City, Rafael Gomez, Andre Isakov, and
Matt Semansky highlight the power of small-scale entrepreneurship
to transform local neighbourhoods and the cities they inhabit.
Studying the factors which enable small businesses to survive and
thrive, they highlight the success of a Canadian concept which has
spread worldwide: the Business Improvement Area (BIA). BIAs allow
small-scale entrepreneurs to pool their resources with like-minded
businesses, becoming sources of urban rejuvenation, magnets for
human talent, and incubators for local innovation in cities around
the globe.
Small Business and the City also analyses the policies necessary
to support this urban vitality, describing how cities can encourage
and support locally owned independent businesses. An inspiring
account of the dynamism of urban life, Small Business and the City
introduces a new "main street agenda" for the twenty-first century
city.
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