The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s (Hardcover, 1st ed. 2021)

This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s-Soul City, Stelle and Twin Oaks-with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading-often underpinned by concerns over racism, sexism, the environment, and capitalism-and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	November 2021
First published:	2021
Authors:	Rahima Schwenkbeck
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	337
Edition:	1st ed. 2021
ISBN-13:	978-3-03-088353-9
Categories:	Books > Humanities > History > American history > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > Humanities > History > World history > From 1900 > General Books > History > American history > General Books > History > History of specific subjects > Social & cultural history Books > History > World history > From 1900 > General
LSN:	3-03-088353-1
Barcode:	9783030883539

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