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The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s (Hardcover, 1st ed. 2021) Loot Price: R3,642

Discovery Miles 36 420

Repayment Terms: R341 pm x 12*

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The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s (Hardcover, 1st ed....

The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s (Hardcover, 1st ed. 2021)

Rahima Schwenkbeck

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Loot Price R3,642 Discovery Miles 36 420 | Repayment Terms: R341 pm x 12*

Expected to ship within 10 - 15 working days

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This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s-Soul City, Stelle and Twin Oaks-with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading-often underpinned by concerns over racism, sexism, the environment, and capitalism-and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	November 2021
First published:	2021
Authors:	Rahima Schwenkbeck
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	337
Edition:	1st ed. 2021
ISBN-13:	978-3-03-088353-9
Categories:	Books > Humanities > History > American history > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > Humanities > History > World history > From 1900 > General Books > History > American history > General Books > History > History of specific subjects > Social & cultural history Books > History > World history > From 1900 > General Promotions
LSN:	3-03-088353-1
Barcode:	9783030883539