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Books > Business & Economics > Business & management > Management of specific areas > Distribution & warehousing management
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Sales and Distribution Management for Organizational Growth (Hardcover)
Loot Price: R5,923
Discovery Miles 59 230
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Sales and Distribution Management for Organizational Growth (Hardcover)
Expected to ship within 10 - 15 working days
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Supplying a product to the most customers possible in an effective
and cost-efficient way is the primary goal of the sales and
distribution sector of a business, since the profits from sales are
responsible for the majority of an organization's revenue. However,
with countless brands vying for the customers' attention, the
ability to create a demand for a product and subsequently supply
that demand is often the key to a business's success. There is a
need for studies that seek to understand the complementary roles of
an organization's sales force and distribution team to ensure
relevancy in today's globalized world. Sales and Distribution
Management for Organizational Growth is a pivotal reference source
that provides vital research on the organization of sales and the
sales force, their geographic deployment, and distribution and
channel management including how to develop customer-oriented
distribution systems. While highlighting topics including expense
control, personnel training, and channel design, this book is
ideally designed for business students, marketing professionals,
executive members, finance analysts, operations employees,
academicians, industry professionals, researchers, and students
seeking current research on implementing sales strategy and
distribution systems to maximize profits and remain a marketplace
competitor.
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