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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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Multiply Your Business Value Through Brand & AI (Paperback)
Loot Price: R588
Discovery Miles 5 880
You Save: R68
(10%)
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Multiply Your Business Value Through Brand & AI (Paperback)
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List price R656
Loot Price R588
Discovery Miles 5 880
You Save R68 (10%)
Expected to ship within 10 - 15 working days
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This book presents the case for building brands effectively and
optimally using AI, thereby enhancing the overall value of the
organization.Brand building is believed to be a long-term activity
and has lost prominence in this current age of venture capital
valuations. In reality, brand building is a competitive advantage
that organizations can leverage to multiply their value. Artificial
intelligence (AI) on the other hand, is a recent phenomenon and
enables organizations reduce errors, build efficiencies and
increase profitability, thereby freeing their human capital to
perform more intellectual tasks. This book presents the case for
building brands effectively and optimally using AI, thereby
enhancing the overall value of the organization. This book is ideal
for entrepreneurs, investors, CEO's, brand and marketing heads of
organizations as it provides them with pathways of using AI to
build strong brands and thereby create value. It could also be used
as a textbook in courses on Brand Management and as a supplemental
text in Marketing Management courses. It is especially relevant in
the current environment, where many enterprises are being created
and funded by professionals who lack a marketing background.
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