This volume fills a major gap in the literature by
systematically and scientifically analyzing 500 small
entrepreneurial firms and isolating the reasons for their successes
and failures. The authors examine whether there are any laws of
success and failure that are applicable to small and mid-size
companies and identify profitable strategies in various industries
and under differing industry conditions. Designed as a reference
book for corporate executives, small business owners, and
consultants, this book will also be extremely useful to graduate
students interested in researching the application of strategic
management concepts to entrepreneurial companies.
Following an introduction, the authors delineate the strategic
profile of profitable small companies and examine the impact of
competition on small firm profitability. Subsequent chapters assess
profitable strategies in high-growth, mature, and declining
industries; strategies for cyclical environments; profile start-up,
buy-out, and family firms; consider the impact of organizational
life-stage on small company strategy and performance; and discuss
how to perpetuate the family firm. A separate chapter addresses
strategies that are particularly applicable to women-owned firms.
The conclusion reviews effective strategies and presents the
practical implications of the research studies upon which the book
was based. Two appendixes provide additional information about the
research methodology.
General
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