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Books > Business & Economics > Business & management > Sales & marketing

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Internationale Marketing-Politik (German, Paperback, 1997 ed.) Loot Price: R1,628
Discovery Miles 16 280
Repayment Terms: R153 pm x 12*
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Internationale Marketing-Politik (German, Paperback, 1997 ed.): Ralph Berndt, Claudia Fantapie Altobelli, Matthias Sander

Internationale Marketing-Politik (German, Paperback, 1997 ed.)

Ralph Berndt, Claudia Fantapie Altobelli, Matthias Sander

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Loot Price R1,628 Discovery Miles 16 280 | Repayment Terms: R153 pm x 12*

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Internationale Marketing-Politik (German, Paperback, 1997 ed.): Ralph Berndt, Claudia Fantapie Altobelli, Matthias Sander
Internationale Marketing-Politik
R1,628
Against Period Poverty:
Against Period Poverty
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Total price: R1,638
Discovery Miles: 16 380
Terms: R154 pm x 12*
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Dieses Buch bietet sowohl Studierenden als auch Praktikern eine fundierte und ausf hrliche Darstellung internationaler Marketing-Politik. F r die internationalen Basisstrategien "Standardisierung" und "Differenzierung" werden die Einsatzm glichkeiten aller Marketing-Instrumente im Detail er rtert. Verhaltenswissenschaftliche, informationswirtschaftliche und methodische Grundlagen wurden angemessen eingearbeitet. Bei der Entwicklung internationaler Marketing-Ans tze wurden die aktuellen Rahmenbedingungen der Wirtschaft konsequent beachtet.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: August 2009
First published: October 1997
Authors: Ralph Berndt • Claudia Fantapie Altobelli • Matthias Sander
Dimensions: 234 x 156 x 24mm (L x W x T)
Format: Paperback - Trade
Pages: 470
Edition: 1997 ed.
ISBN-13: 978-3-540-63322-8
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-540-63322-7
Barcode: 9783540633228

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