The leading authority on network marketing shares everything you
need to know to lead a successful direct sales team. Defcon 1
Direct Selling is the must-have playbook for anyone leading a
direct sales team. It's Gage's follow up to the international
bestseller, Direct Selling Success, and it's a handbook for
leaders. DEFCON is the U.S. military acronym for "Defense Readiness
Condition." DEFCON 1 is reserved only for imminent catastrophic
events, like a nuclear war. Luckily, you don't have to fend off
missile attacks in direct selling, but you will face some extremely
difficult challenges and urgent crises leading your MLM team. No
one knows how to lead teams better than author Randy Gage, a former
high school dropout who rose to become a self-made
multi-millionaire and inspire millions around the world. In this
highly anticipated book, Randy teaches you how to hold your team
together in the mostdifficult circumstances --the stuff no one
likes to talk about, but that is vital for top-level leaders. It
takes much more than a positive attitude and motivational words to
be a successful field leader. True leadership requires you to deal
with messy, complicated scenarios when there is not always a
clear-cut solution. Many of these challenges are caused by factors
completely out of your control--from economic, regulatory, and
political setbacks, to having top leaders quit, to companies going
out of business, and a host of other issues. It's at times like
these, when it seems like your team is falling apart, that you must
draw upon your resilience, persistence, and character to ride out
the storm and lead your team through the chaos. This indispensable
resource will enable you to: Create a team culture of maximum
readiness Deal with toxic leaders and effectively handle conflict
resolution Use your leadership to make your team more powerful and
build their self-esteem Handle corporate incompetence, poor
decisions, and PR crises Know what to do when you or a team leader
leave a company Most leadership books will tell you, wrongly, that
every situation has an ideal solution. Not this one. Defcon 1
Direct Selling: Manual for Field Leaders delivers the plain,
unadulterated truth that everyone leading a direct sales team needs
to know.
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