Ask a scientist about Hollywood, and you'll probably get eye rolls.
But ask someone in Hollywood about science, and they'll see dollar
signs: moviemakers know that science can be the source of great
stories, with all the drama and action that blockbusters require.
That's a huge mistake, says Randy Olson: Hollywood has a lot to
teach scientists about how to tell a story-and, ultimately, how to
do science better. With Houston, We Have a Narrative, he lays out a
stunningly simple method for turning the dull into the dramatic.
Drawing on his unique background, which saw him leave his job as a
working scientist to launch a career as a filmmaker, Olson first
diagnoses the problem: When scientists tell us about their work,
they pile one moment and one detail atop another moment and another
detail-a stultifying procession of "and, and, and." What we need
instead is an understanding of the basic elements of story, the
narrative structures that our brains are all but hardwired to look
for-which Olson boils down, brilliantly, to "And, But, Therefore,"
or ABT. At a stroke, the ABT approach introduces momentum ("And"),
conflict ("But"), and resolution ("Therefore")-the fundamental
building blocks of story. As Olson has shown by leading countless
workshops worldwide, when scientists' eyes are opened to ABT, the
effect is staggering: suddenly, they're not just talking about
their work-they're telling stories about it. And audiences are
captivated. Written with an uncommon verve and enthusiasm, and
built on principles that are applicable to fields far beyond
science, Houston, We Have a Narrative has the power to transform
the way science is understood and appreciated, and ultimately how
it's done.
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