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Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching
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Muscle, Smoke, & Mirrors - Volume I (Hardcover)
Loot Price: R1,734
Discovery Miles 17 340
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Muscle, Smoke, & Mirrors - Volume I (Hardcover)
Expected to ship within 10 - 15 working days
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The research for this extensive, two volume project. represents a
comprehensive effort to establish a complete context from which the
sport of bodybuilding arose. "Muscle, Smoke and Mirrors" is the
rise and fall of what was truly once an extraordinary discipline
associated with a term known as "Physical Culture." Experience what
bodybuilding was originally and learn just exactly what "Physical
Culture" really is. See what growing philanthropic power flexed its
financial and political muscles to foster its corporate agenda,
compromising human health internationally. Read how the merger of
technology and politics culminated in the industrialization,
commercialization, federalization, internationalization and finally
the STERILIZATION of a nation's food supply, rendering it suspect
not only to the general public; but also to the most elite of
athletes. Whether you are a novice, an elite bodybuilder or simply
sports-nutrition minded, learn how the emerging forces of the Iron
Game evolved. Ultimately, the factions of this industry would grow
powerful and manipulative while fighting for control over the Game.
It took the running of several parallel histories on bodybuilding,
nutrition, supplements and the role of drugs to offer a complete,
first-time unraveling of the web of confusion and politics that
still permeates the sport into the 21st century! Volume I of
"Muscle, Smoke and Mirrors" is truly the untold stories surrounding
"Bodybuilding's Amazing Nutritional Origins."
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