Understanding the Interactive Digital Media Marketplace - Frameworks, Platforms, Communities and Issues (Hardcover, New)

Increasingly, multimedia content from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	October 2011
First published:	October 2011
Editors:	Ravi S. Sharma • Margaret Tan • Francis Pereira
Dimensions:	280 x 216 x 25mm (L x W x T)
Format:	Hardcover
Pages:	472
Edition:	New
ISBN-13:	978-1-61350-147-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-61350-147-1
Barcode:	9781613501474

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