Jewels in the Crown - How Tata of India Transformed Britain's Jaguar and Land Rover (Hardcover, New)

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.

General

Imprint:	Elliott & Thompson Limited
Country of origin:	United Kingdom
Release date:	June 2013
First published:	September 2013
Authors:	Ray Hutton
Dimensions:	235 x 156 x 25mm (L x W x T)
Format:	Hardcover
Pages:	224
Edition:	New
ISBN-13:	978-1-908739-82-7
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Takeovers, mergers & buy-outs Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry Promotions
LSN:	1-908739-82-7
Barcode:	9781908739827

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