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Behavior Modification - Principles and Procedures (Paperback, 3rd Revised edition) Price: R234
Discovery Miles 2 340
Behavior Modification - Principles and Procedures (Paperback, 3rd Revised edition): Raymond G. Miltenberger

Behavior Modification - Principles and Procedures (Paperback, 3rd Revised edition)

Raymond G. Miltenberger

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Discovery Miles 2 340

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BEHAVIOR MODIFICATION: PRINCIPLES AND PROCEDURES, THIRD EDITION helps students master the principles and concepts of behavior modification before they move on to the procedures. The author uses a precise, step-by-step scientific approach to explain human behavior, using numerous case studies and interesting examples to help illustrate the key principles. Each concept is presented, explained, and clarified by discussing pertinent research, and is then brought into focus with examples showing how each behavioral principle can be applied to everyday life. This approach gives students a chance to understand WHY they might use a particular procedure before they actually use it. Current scholarship, engaging authorship, ample graphs and illustrations, and a clear organization make Miltenberger's text very accessible?even for students with no background in psychology. Professors and students find the "Applications and Misapplications of Behavioral Principles" especially helpful, as these end-of-chapter features give readers a feel for the concepts they've just explored.

General

Imprint: Wadsworth Publishing Co Inc
Country of origin: United States
Release date: August 2003
First published: August 2003
Authors: Raymond G. Miltenberger
Dimensions: 229 x 184 x 25mm (L x W x T)
Format: Paperback
Pages: 608
Edition: 3rd Revised edition
ISBN-13: 978-0-534-53600-8
Categories: Books > Social sciences > Psychology > Philosophy & theory of psychology > Cognitive theory
Books > Social sciences > Psychology > Cognition & cognitive psychology > General
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LSN: 0-534-53600-X
Barcode: 9780534536008

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