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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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Wal-Mart Wars - Moral Populism in the Twenty-First Century (Hardcover, New)
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Wal-Mart Wars - Moral Populism in the Twenty-First Century (Hardcover, New)
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Wal-Mart is America's largest retailer. The national chain of
stores is a powerful stand-in of both the promise and perils of
free market capitalism. Yet it is also often the target of public
outcry for its labor practices, to say nothing of class-action
lawsuits, and a central symbol in America's increasingly polarized
political discourse over consumption, capitalism and government
regulations. In many ways the battle over Wal-Mart is the battle
between "Main Street" and "Wall Street" as the fate of workers
under globalization and the ability of the private market to
effectively distribute precious goods like health care take center
stage. In Wal-Mart Wars, Rebekah Massengill shows that the economic
debates are not about dollars and cents, but instead represent a
conflict over the deployment of deeper symbolic ideas about
freedom, community, family, and citizenship. Wal-Mart Wars argues
that the family is not just a culture wars issue to be debated with
regard to same-sex marriage or the limits of abortion rights;
rather, the family is also an idea that shapes the ways in which
both conservative and progressive activists talk about economic
issues, and in the process, construct different moral frameworks
for evaluating capitalism and its most troubling inequalities. With
particular attention to political activism and the role of big
business to the overall economy, Massengill shows that the fight
over the practices of this multi-billion dollar corporation can
provide us with important insight into the dreams and realities of
American capitalism.Rebekah Peeples Massengillis a Lecturer in the
Department of Sociology at Princeton University.
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