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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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European Fashion - The Creation of a Global Industry (Paperback)
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European Fashion - The Creation of a Global Industry (Paperback)
Series: Studies in Design and Material Culture
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The period since 1945 has been a transformative era for the fashion
industry. Over the course of seventy years, the fashion world has
moved from celebrating the craftsmanship of haute couture to
revelling in ever-changing fast-fashion. This volume examines the
transition from the old system to the new in a series of case
studies grouped around three major themes. Part I focuses on Paris
as a creative hub, aiming to understand how the birthplace of haute
couture adapted to late-twentieth-century developments. Part II
considers the retailer's role in shaping taste, responding to
consumer expectations and disseminating fashion merchandise. Part
III looks to alternative visions of the European fashion system
that have appeared in unexpected places. The volume is highly
interdisciplinary, covering design history, cultural anthropology,
ethnography, management studies and the cultural history of
business. -- .
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