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The Fashion Forecasters - A Hidden History of Color and Trend Prediction (Hardcover)
Loot Price: R3,166
Discovery Miles 31 660
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The Fashion Forecasters - A Hidden History of Color and Trend Prediction (Hardcover)
Expected to ship within 12 - 17 working days
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The fashion business has been collecting and analyzing information
about colors, fabrics, silhouettes, and styles since the 18th
century - activities that have long been shrouded in mystery. The
Fashion Forecasters is the first book to reveal the hidden history
of color and trend forecasting and to explore its relevance to the
fashion business of the past two centuries. It sheds light on trend
forecasting in the industrial era, the profession's maturation
during the modernist moment of the 20th century, and its continued
importance in today's digital fast-fashion culture. Based on
in-depth archival research and oral history interviews, The Fashion
Forecasters examines the entrepreneurs, service companies, and
consultants that have worked behind the scenes to connect designers
and retailers to emerging fashion trends in Europe, North America,
and Asia. Here you will read about the trend studios, color
experts, and international trade fairs that formalized the
prediction process in the modern era, and hear the voices of
leading contemporary practitioners at international forecasting
companies such as the Doneger Group in New York and WGSN in London.
Probing the inner workings of the global fashion system, The
Fashion Forecasters blends history, biography, and ethnography into
a highly readable cultural narrative.
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