Books > Reference & Interdisciplinary > Communication studies
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Transmitting Culture (Paperback, New ed)
Loot Price: R1,107
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Transmitting Culture (Paperback, New ed)
Series: European Perspectives: A Series in Social Thought and Cultural Criticism
Expected to ship within 10 - 15 working days
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How do we explain the fact that certain ideas, at certain moments
in time, can have earthshaking effects? Or that some cultures have
left an indelible mark while others have not? Why did Jesus, rather
than Mani the Mesopotamian or the Eastern god Mithra, take hold
among masses of people? Why did Karl Marx instead of Pierre
Proudhon or Auguste Comte leave his mark on the century? Behind
these questions lies the matter of the human need to conserve, hand
down, and transmit cultural meanings - the study of the means of
transmission and of the long evolutionary history of media. In a
departure, Regis Debray redefines communication as the inescapable
conditioning of civilization's meanings and messages by their
technologies of transmission and lays the groundwork for a science
of the transmission of cultural forms - in a word,
mediology."Transmitting Culture" examines the difference between
communication and transmission and argues that ideas and their
legacies should be rethought not in terms of "communication" from
sender to receiver but of "mediation" by the vectors and messengers
of meaning. "Transmitting Culture" stresses the technologies and
institutions long overlooked by philosophy and the human sciences
in the study of symbols and signs throughout the history of
civilizations. Ranging widely from the history of religion and the
printing press to the French and industrial revolutions, from the
role and place of authority to scientific inquiry, "Transmitting
Culture" establishes a new approach to the cultural history of
communication.
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