Corporate Foresight - Towards a Maturity Model for the Future Orientation of a Firm (Hardcover, 2011 ed.)

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. Rene Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, Rene Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.

General

Imprint:	Physica-Verlag
Country of origin:	Germany
Series:	Contributions to Management Science
Release date:	November 2010
First published:	2011
Authors:	Rene Rohrbeck
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Hardcover
Pages:	220
Edition:	2011 ed.
ISBN-13:	978-3-7908-2625-8
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	3-7908-2625-1
Barcode:	9783790826258

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