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Marketing Mistakes and Successes, Twelfth Edition (WSE) (Paperback, 12th Edition) Loot Price: R2,265
Discovery Miles 22 650
Repayment Terms: R212 pm x 12*
You Save: R1,726 (43%)
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Marketing Mistakes and Successes, Twelfth Edition (WSE) (Paperback, 12th Edition): RF Hartley

Marketing Mistakes and Successes, Twelfth Edition (WSE) (Paperback, 12th Edition)

RF Hartley

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List price R3,991 Loot Price R2,265 Discovery Miles 22 650 | Repayment Terms: R212 pm x 12* You Save R1,726 (43%)

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Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: February 2014
First published: October 2013
Authors: RF Hartley
Dimensions: 232 x 163 x 24mm (L x W x T)
Format: Paperback
Pages: 416
Edition: 12th Edition
ISBN-13: 978-1-118-07846-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 1-118-07846-2
Barcode: 9781118078464

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