|
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
|
Buy Now
Marketing for Entrepreneurs (Paperback, 2nd Revised edition)
Price: R556
Discovery Miles 5 560
|
|
|
Marketing for Entrepreneurs (Paperback, 2nd Revised edition)
Series: Small Business Management Series
 (sign in to rate)
Price R556
Discovery Miles 5 560
Expected to ship within 2 - 4 working days
|
Marketing for Entrepreneurs provides an overview of the marketing
process for the owner/manager of a small business. The book guides
the reader through the process of developing a marketing plan, and
includes chapters on: Identifying, collecting, analysing and using
information through market research; Pinpointing the target market
and deciding on mass marketing or market segmentation; Product
decisions such as the product-service mix, branding, trademarks,
packaging, warranties and developing new products; different
approaches to pricing and issues such as discounts and credit;
distribution channels and locating the business; promotion,
publicity and selling; advertising through various media, including
Internet advertising, e-mail marketing and SMS advertising.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
