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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

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Marketing for Entrepreneurs (Paperback, 2nd Revised edition) Loot Price: R407
Discovery Miles 4 070
You Save: R91 (18%)

Marketing for Entrepreneurs (Paperback, 2nd Revised edition)

Ricardo Machado, S. Cassim

Series: Small Business Management Series

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List price R498 Loot Price R407 Discovery Miles 4 070 You Save R91 (18%)

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Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The book guides the reader through the process of developing a marketing plan, and includes chapters on: Identifying, collecting, analysing and using information through market research; Pinpointing the target market and deciding on mass marketing or market segmentation; Product decisions such as the product-service mix, branding, trademarks, packaging, warranties and developing new products; different approaches to pricing and issues such as discounts and credit; distribution channels and locating the business; promotion, publicity and selling; advertising through various media, including Internet advertising, e-mail marketing and SMS advertising.

General

Imprint: Juta Academic
Country of origin: South Africa
Series: Small Business Management Series
Release date: 2002
Authors: Ricardo Machado • S. Cassim
Dimensions: 245 x 168 x 14mm (L x W x T)
Format: Paperback
Pages: 224
Edition: 2nd Revised edition
ISBN-13: 978-0-7021-5544-4
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Academic & Education > UNISA
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > UNISA > Management
Books > Academic & Education > UNISA > Marketing
Books > Business & Economics > Promotions
LSN: 0-7021-5544-6
Barcode: 9780702155444
Course Code: ENT401I

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