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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Not currently available
Marketing for Entrepreneurs (Paperback, 2nd Revised edition)
Loot Price: R439
Discovery Miles 4 390
You Save: R59
(12%)
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Marketing for Entrepreneurs (Paperback, 2nd Revised edition)
Series: Small Business Management Series
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List price R498
Loot Price R439
Discovery Miles 4 390
You Save R59 (12%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Marketing for Entrepreneurs provides an overview of the marketing
process for the owner/manager of a small business. The book guides
the reader through the process of developing a marketing plan, and
includes chapters on: Identifying, collecting, analysing and using
information through market research; Pinpointing the target market
and deciding on mass marketing or market segmentation; Product
decisions such as the product-service mix, branding, trademarks,
packaging, warranties and developing new products; different
approaches to pricing and issues such as discounts and credit;
distribution channels and locating the business; promotion,
publicity and selling; advertising through various media, including
Internet advertising, e-mail marketing and SMS advertising.
General
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