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Technology and Strategy - Conceptual Models and Diagnostics (Hardcover)
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Technology and Strategy - Conceptual Models and Diagnostics (Hardcover)
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In today's complex, dynamic competitive landscape, management of
technology can mean the difference between success and failure.
Managers and researchers alike need effective ways to conceptualize
and develop technology strategies. Richard Goodman and Michael
Lawless provide tools needed to integrate firms' technology
capabilities with their competitive direction. Technology and
Strategy presents models that help put technology and its market
impacts into perspective. It addresses the broad questions of how
technology and markets evolve, how technology can re-order the
"rules" of competition, and how it can shift the balance of
individual firms' competitive advantage. It also blends topics
currently capturing attention in business circles - such as Total
Quality Management and the resource-based view of the firm - into a
clear view of technology strategy. Evaluation of these trends helps
managers to understand how their benefits and limitations affect
their individual technology management programs. Technology and
Strategy also describes methods to develop specific strategies to
cope with challenges facing executives - like evaluating promising,
but untried, new technologies. Using actual case studies from the
electronics and bio-tech industries, Goodman and Lawless
demonstrate the use of new techniques to formulate strategy,
including Technology Mapping and the Innovation Audit. Both were
created to help executives choose the approach to technology best
suited to their firms' particular capabilities. Offering clear,
practical guidance through a complex, fast-changing world of
competition, this new analysis of technology and strategy is a
valuable guide for general managers, R&D andmanufacturing
managers, strategic planners, and academics.
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