Analyzing and Reporting Focus Group Results (Paperback, New)

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Series:	Focus Group Kit
Release date:	September 1997
First published:	July 1997
Authors:	Richard A. Krueger
Dimensions:	254 x 177 x 9mm (L x W x T)
Format:	Paperback
Pages:	160
Edition:	New
ISBN-13:	978-0-7619-0816-6
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-7619-0816-1
Barcode:	9780761908166

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