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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
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A Theory of Contemporary Rhetoric (Hardcover, New)
Loot Price: R4,216
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A Theory of Contemporary Rhetoric (Hardcover, New)
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A Theory of Contemporary Rhetoric describes, explains, and argues
the overarching theory of contemporary rhetoric. This current view
of rhetoric brings together themes in the communication arts,
including political literary criticism; bi- and multi-lingualism;
multimodality; framing as an artistic and sociological device for
composition and interpretation; literacy in the digital age; and
the division between fiction and 'non-fiction' in
language/literature studies. Chapters explore the implications of
rhetoric for particular aspects of the field. Discussions
throughout the book provide illustrations that ground the material
in practice. As an overarching theory in the communication arts,
rhetoric is elegant as a theoretical solution and simple as a
practical one. It asks such questions as who is
speaking/writing/composing? to whom? why? what is being conveyed?
and how is it being conveyed? Acknowledging the dirth of recent
works addressing the theory of rhetoric, this book aims to fill the
existing theoretical gap and at the same time move the field of
language/literature studies forward into new territory. It provides
the keynote theoretical guide for a generation of teachers, teacher
educators and researchers in the fields of English as a subject;
English as a second, foreign or additional language; and language
study in general.
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