Now in its third edition, this textbook develops the economic way
of thinking through problems that MBA students will find relevant
to their career goals. Theory and mathematics are kept as simple as
possible and illustrated with real-life scenarios. The textbook
package includes online video tutorials on key concepts and complex
arguments, and topics likely to be assessed in exams. The
distinguished author team has developed this textbook over twenty
years of teaching microeconomics to MBA students. Chapters are
clearly structured to support learning: Part I of each chapter
develops key economic principles, whilst Part II draws on those
principles to discuss organizational and incentive issues in
management and focuses on solving the 'principal-agent' problem to
maximize the profitability of the firm - lessons that can be
applied to problems MBA students will face in the future. Economics
and management are treated equally; this unique textbook presents
economics as part of the everyday thinking of business people.
General
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