Between 1895 and 1920, the United States saw a sharp increase in
commercial sound recording, the first mass medium of home
entertainment. As companies sought to discover what kinds of
records would appeal to consumers, they turned to performance forms
already familiar to contemporary audiences—sales pitches,
oratory, sermons, and stories. In A Most Valuable Medium, Richard
Bauman explores the practical problems that producers and
performers confronted when adapting familiar oral genres to this
innovative medium of sound recording. He also examines how
audiences responded to these modified and commoditized
presentations. Featuring audio examples throughout and offering a
novel look at the early history of sound recording, A Most Valuable
Medium reveals how this new technology effected monumental change
in the ways we receive information.
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