Few cars have achieved the iconic status of Volkswagen's classic
and much-loved Beetle - yet its origins are intertwined with the
dark days of Nazism. This book looks at those origins, at the
marque's initial post-war rescue by the British and the effect of
early VW Director General Heinz Nordhoff's forward-looking desire
to perfect one model rather than spread the company's talent over a
range of designs, at the impact of radical-minded advertising
campaigns and at the Beetle's never-to-be-beaten production record
for a single model of nearly 22 million cars. Bringing the reader
right up to the present day, marque expert Richard A. Copping
recounts the Beetle's story in a lively and authoritative manner
guaranteed to delight devotee and casual browser alike.
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