This book takes a critical view on corporate practice,
governmental action and the general approach to Corporate Social
Responsibility. It draws on experience from the Workplace
Innovation movement and argues that, as with motherhood and apple
pie, it is hard to oppose CSR, with a community of well-meaning
people. It is however necessary to challenge the foundations on
which it is based.
Many accounts of CSR assume a consistent model of capitalism
around the world. It is suggested that capitalism can be given a
human face, as companies adopt programmes which go beyond the
minimum legal requirements. This builds on traditions of optional
corporate philanthropy. However, without changing the underlying
working of the company, only cosmetic changes are made. In the
author's words: "lipstick is applied to the capitalist pig."
It can be a mistake to read too much into "Responsible
Management," when the culture of management is designed around
irresponsibility. Companies have developed elaborate schemes of
outsourcing, in an environment of limited liability. This cannot
easily be overcome through gestures. This book seeks to engage
readers and to provoke thoughts. It can be angry and polemical, but
it points a finger directly at ongoing superficial
developments.
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