Books > Reference & Interdisciplinary > Communication studies > Decision theory
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Nudge - Improving Decisions About Health, Wealth and Happiness (Paperback)
Loot Price: R231
Discovery Miles 2 310
You Save: R64
(22%)
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Nudge - Improving Decisions About Health, Wealth and Happiness (Paperback)
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List price R295
Loot Price R231
Discovery Miles 2 310
You Save R64 (22%)
Expected to ship within 5 - 10 working days
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The completely updated, final edition of the global bestseller -
one of the most influential books of the 21st century 'Few books
can be said to have changed the world, but Nudge did. The Final
Edition is marvellous: funny, useful, and wise' Daniel Kahneman
Nudge has transformed the way individuals, companies and
governments look at the world - and in the process has become one
of the most important books of the twenty-first century. This
completely updated edition offers a wealth of new insights for fans
and newcomers alike - about COVID-19, diet, personal finance,
retirement savings, medical care, organ donation, and climate
change. Every day we make decisions: about the things we buy or the
meals we eat; about the investments we make and the time we spend;
about our health and that of the planet. Unfortunately, we often
choose badly. We are all susceptible to biases that can lead us to
make bad decisions that make us poorer, less healthy and less
happy. And, as Richard Thaler and Cass Sunstein show, no choice is
ever presented to us in a neutral way. But by knowing how people
think, we can make it easier for them to choose what is best for
themselves, for their families and for society. With brilliant
insight and wonderful levity, Thaler and Sunstein demonstrate how
best to nudge us in the right directions, without ever restricting
our freedom of choice.
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