This is a revised, expanded, and updated edition of the highly
successful Visual Culture. Like its predecessor, this new version
is about visual literacy, exploring how meaning is both made and
transmitted in an increasingly visual world. It is designed to
introduce students and other interested readers to the analysis of
all kinds of visual text, whether drawings, paintings, photographs,
films, advertisements, television or new media forms. The book is
illustrated with examples that range from medieval painting to
contemporary advertising images, and is written in a lively and
engaging style. The first part of the book takes the reader through
differing theoretical approaches to visual analysis, and includes
chapters on iconology, form, art history, ideology, semiotics and
hermeneutics. The second part shifts from a theoretical to a
medium-based approach and comprises chapters on fine art,
photography, film, television and new media. These chapters are
connected by an underlying theme about the complex relationship
between visual culture and reality. New for the second edition are
ten more theoretically advanced Key Debate sections, which conclude
each chapter by provoking readers to set off and think for
themselves. Prominent among the new provocateurs are Kant,
Baudrillard, Althusser, Deleuze, Benjamin, and Foucault. New
examples and illustrations have also been added, together with
updated suggestions for further reading. The book draws together
seemingly diverse approaches, while ultimately arguing for a
polysemic approach to visual analysis. Building on the success of
the first edition, this new edition continues to provide an ideal
introduction for students taking courses in visual culture and
communications in a wide range of disciplines, including media and
cultural studies, sociology, art and design.
General
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