A clinician's guide to maximizing patient outcomes and positive
health care relationships with evidence-based communication tools
Understanding Clinical Negotiation helps clinicians navigate
patient desires toward mutually defined goals. Patient relations,
satisfaction, and engagement are more important than ever. But
today's patients, who often research their condition online or buy
into direct-to-consumer pharma advertising, sometimes demand tests
and treatments that are dubious or unnecessary-and expensive. This
new health consumer landscape makes the ability to clinically
negotiate with patients an increasingly important skill. This
one-of-a-kind guide provides insights and pragmatic skills needed
to strike the right balance between care and costs, while ensuring
the satisfaction and safety of every patient.
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