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US Public Opinion since the 1930s - Galluping through History (Hardcover)
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US Public Opinion since the 1930s - Galluping through History (Hardcover)
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This is both a history book and a book on public opinion. George
Gallup, who pioneered survey sampling methods and whose name in
fact became synonymous with public opinion polls, conducted his
first survey in 1936. The main part of this book starts there as
well. Dedicating a chapter to each decade from the 1930s to the
present, Seltzer discusses historical events of the period and what
the U.S. public thought of those events according to Gallup polls
and other public opinion surveys. Each chapter is divided into the
following categories: world events; U.S. politics; race; sex and
gender; the economy; science, technology and the environment; and
popular trends. Within each chapter, approximately 40 survey
questions were chosen for more extended analysis: breaking down the
results by race, age, gender, education, region, and political
party.
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