One of the central problems in nutrition is the difficulty of
getting people to change their dietary behaviours so as to bring
about an improvement in health. What is required is a clearer
understanding of the motivations of consumers, barriers to changing
diets and how we might have an impact upon dietary behaviour. This
book brings together theory, research and applications from
psychology and behavioural sciences applied to dietary behaviour.
The authors are all international leaders in their respective
fields and together give an overview of the current understanding
of consumer food choice.
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